Pomona, an Indonesian startup that creates omnichannel promotion and sum sales module module for shopper manufacturers, introduced as we pronounce it has lifted a Sequence A-2 of $three million led by Vynn Capital. The round additionally enclosed appearance from new traders Ventech China and Amand Ventures, and returning ones Stellar Kapital and Central Capital Ventura.
(As for because it’s an A-2, co-founder and CEO Benz Budiman tangible a corporate already lifted an undisclosed pre-A spherical, that was reported within a media final 12 months as a Sequence A. To keep divided from difficulty about this appropriation given it’s not a Sequence B, they’re referring to it as an A-2).
Based in 2016 by Budiman and CTO Ari Suwendi, Pomona’s module module permits manufacturers to supply cashback incentives to Indonesian business and contains instruments for examining customer engagement, offline sum sales acclimatisation and a efficacy of offered and compelling campaigns. It was grown quite for manufacturers in dual classes: shopper finished items, identical to toiletries and clarification provides, and fast-moving shopper finished items, or gadgets with a brief shelf life and extreme turnover like dishes and anniversary gadgets.
The corporate during a impulse works with larger than 50 manufacturers, together with Unilever, Japfa, ABC President, Sosro, Frisian Flag and Sungai Budi.
Pomona’s new appropriation shall be used so as to supplement new providers with a design of branch into an end-to-end resolution, says Budiman. “For manufacturers, we need to benefaction additional info and information factors to concede them to aloft understand local Indonesian business and tailor their rendezvous methods to raise overdo effectivity, reduce prices and aloft understanding with their wants.”
The corporate additionally has skeleton to rise into new markets in Southeast Asia, however is maintaining that general locations next wraps for now.
Pomona’s options let clients redeem cashback gives by scanning a receipt with a Pomona app, or a companions can use Pomona’s white-label options to emanate their really possess branded cashback rewards app. Along with rising sum sales, Pomona’s options can support urge offline-to-online acclimatisation charges, given many purchases are nonetheless done in brick-and-mortar shops. This offers firms a code new plan to investigate what motivates customer rendezvous and their shopping habits.
In a press assertion, Vynn Capital first associate Victor Chua mentioned, “As a critical motorist for personal expenditure in Southeast Asia, Indonesia is an some-more and some-more essential marketplace for general manufacturers. Understanding a behavioral traits of local business is critical for manufacturers entrance into and operative on this energetic marketplace as business spin into additional prepared and favoured of their spending choices.”