X-Men: Dark Phoenix has suffered another box office blow after scoring the worst second week drop in ticket sales of any superhero movie.
The latest X-Men installment, which stars Sophie Turner, James McAvoy, Jennifer Lawrence and Michael Fassbender, has already experienced the worst opening weekend of the once-esteemed franchise.
Dark Phoenix, directed by Simon Kinberg, grossed an estimated $14 million (£11 million) in the US on its opening day earlier in June.
But now Forbes reports that the blockbuster bomb is down a staggering 83.2% in takings on its second Friday of release, earning just $2.3 million (£1.8 million) domestically.
For perspective, Dark Phoenix has now overtaken the record of an 81% second week drop previously set by Batman v Superman: Dawn of Justice in 2016.
Over the whole weekend, the X-Men flick grossed just a grand total of $9 million (£7.1 million) across its North American market bringing the box office numbers to $204 million worldwide.
Not even Father’s Day was enough to entice cinema-goers to treat their dads to an action movie on his special day.
The figures are shocking considering Dark Phoenix is said to have had a budget of $200 million (£160 million), while other reports claim the studio, Fox, pumped around $350 million into the marketing, reshoots and other production costs.
IndieWire predicts that Dark Phoenix will lose an estimated $100 million (£78 million) in total.
It comes as the director Simon has willingly shouldered the blame for the movie’s box office failure.
Speaking to KCRW, the filmmaker held his hands up and said: ‘I’m here, I’m saying when a movie doesn’t work, put it on me. I’m the writer-director, the movie didn’t connect with audiences, that’s on me.
‘I actually really like the movie, [and] I had an amazing time making the movie.’
Dark Phoenix stars Sophie, 23, in her first movie lead role as Jean Grey, who begins to develop super powers that eventually corrupt her and turn her into the title character.
It’s then down to the X-Men to decide if Jean’s life is worth saving more than the rest of the world.
X-Men: Dark Phoenix is out in UK cinemas now.