One of the good things about podcasts is the event to plead things in-depth, but having to fist it all down into a 30- or 60-second sound bite. But that creates a successive challenge: What’s the best way to promote those longer conversations on social media?
That’s something we’ve argued about at TechCrunch, where we’ve launched several podcasts in the past year. (I’m a tiny bit biased, but we consider they’re all flattering good.) And according to a new essay in Digiday, it’s an issue that a series of publishers are wrestling with.
The group at SpareMin has tackled the problem with Headliner, a browser-based product for transforming audio clips into videos. If there’s a quite newsworthy or fun clip from your podcast, you can spin it into a promotional video in just a few seconds.
I wrote about SpareMin before, after it built an app for semi-random phone calls (which could then be used to create audio content). Co-founder Oliver Wellington pronounced that his group combined the first chronicle of Headliner as an experiment, formed on the Audiogram generator that open radio hire WNYC expelled last year.
But publishers immediately showed interest, and Wellington pronounced SiriusXM, Gimlet, The Tim Ferriss Show, Reid Hoffman’s Masters of Scale, the BBC, the Guardian, Comedy Central and dozens of NPR stations have all used the free tool. So now that’s where SpareMin is focusing its energies (though there are no plans to close down the SpareMin phone call app).
Intro To SpareMin’s Headliner from SpareMin on Vimeo.
The big selling indicate of SpareMin is its simplicity. You upload an audio file, which it automatically transcribes (Headliner supports transcription in mixed languages, including English, Spanish and German). You can then use the Headliner editor to create a slideshow-style video, or just go with a moving waveform. Headliner can even arrange the video itself by using the twin and pulling associated photos from Getty Images.
Headliner is really an early product. The editor is free, it only works in Chrome and Firefox, and its categorical outlay is an MP4 video file. (Wellington pronounced the group is operative to support some-more browsers, and on the ability to trade directly to platforms like YouTube.)
In the meantime, for those of you who didn’t make it all the way by the contention of Netflix’s Ozark, we used Headliner to whip up this video of my podcast co-host Darrell Etherington explaining because he’s not meddlesome in examination some of the biggest TV shows of all time.