Nickelodeon’s Noggin is currently holding a step to compute Noggin from being just another “Netflix for kids” form of subscription video service. Alongside its existent lineup of TV shows and sing-alongs, Nick is introducing a series of what it calls “play along” videos. These new videos, which are also curriculum-based, are designed to be interactive in inlet – asking kids to tap, touch, appropriate or pronounce to pierce by their several storylines.
The thought of interactive children’s TV is an old one. From early shows like “Howdy Doody” and “Romper Room,” to classics like “Sesame Street” and “Mister Rogers,” shows have been breaking the fourth wall – definition the show’s stars and characters would pronounce directly to viewers, and mostly inspire their participation.
Studies conducted over the years from Children’s Television Workshop after certified this format as a better way to teach kids around TV programming. They found that when kids participated by singing or talking, they defended many of what they schooled when tested a month later. This investigate helped to order the practice, which is now prevalent in many shows directed at preschoolers, including Nick’s “Go Diego Go,” “Dora the Explorer,” “Blue’s Clues,” and others.
Now, Nickelodeon is re-imaging how this format can help make its way to mobile devices, where kids may be reduction intent than when they used to watch TV. On mobile, pull notifications can miscarry the observation experience, and there’s a universe of other games and apps right on the homescreen, apropos kids the second they get bored.
With Nick’s play-along videos, the thought is to make the video calm some-more enchanting by requiring kids to correlate with the content. Not only will this keep them in the app, it also gives the videos a game-like feel which creates for a better fit on mobile inclination where gaming is one of the many renouned activities.
At launch, there are over 30 of these interactive videos accessible from “Blaze and the Monster Machines,” “Bubble Guppies,” and “Team Umizoomi,” as good as short-form calm from “Moose and Zee.” The company says it plans to hurl out 65 some-more over the next year and a half.
The videos themselves were grown in partnership with curriculum and investigate consultants, with a concentration on building cognitive, social and romantic skills – much like kids’ TV does. In addition, the videos will promote subjects like science, technology, engineering, and math (STEM) along with these softer skills.
Nickelodeon doesn’t see the launch of the videos as a one-off upgrade to Noggin. Instead, the company has invested in its own video authoring apparatus which the company says will kick off the launch of a new prolongation indication that will be used opposite Nick’s platforms going forward.
“We have taken existent show resources for these properties and combined interactivity, and we’ve combined mint animation for the extended interactive moments,” explains Matthew Evans, EVP, Digital and New Business, Nickelodeon Group.
“We have remade the prolongation capabilities by the exclusive authoring apparatus which enables the coexisting origination of interactive digital calm alongside the prolongation of linear TV content. Our new authoring apparatus supports real-time stage modifying and a live preview that allows the teams to covering in interactive elements, to create mint play-along moments within any episode,” he says.
The apparatus also speeds up the time it takes to make these interactive episodes, which before took 6 to 9 months per episode. Now, Nickelodeon has constructed 46 (30 prolonged form, 16 brief form) in a year’s time.
That means Nickelodeon will be means to create both the linear chronicle of the video at the same time as they’re building the interactive one. The play along video player has also been designed to confederate into Nick’s existent applications, like Noggin, instead of requiring a apart app download.
Nickelodeon’s owner, Viacom, hasn’t played good with streaming services over the years. The company formerly downplayed the cord slicing trend in general, today keeps its new shows off streaming services, and generally fails to get deals finished with streaming services. PlayStation Vue lost Viacom channels as a result, and Hulu couldn’t come to terms with Viacom in allege of rising its live TV offering, for example.
With Noggin, Viacom has its own streaming service of sorts, however. Though mostly a collection of back catalog calm from the Noggin TV network (which after rebranded to Nick Jr.), the $5.99 per month subscription charity has copiousness for kids to watch. In further to the new play-along shows, there are hundreds of episodes from “Blue’s Clues,” “The Backyardigans,” “Yo Gabba Gabba,” “Teletubbies,” and more.
Surprisingly, Noggin may not be the only streaming service that adopts the interactive video format. Netflix is rumored to be operative on a “choose your own adventure” format for adult programming, that lets viewers control pivotal tract decisions.
Noggin’s new play along videos will first hit iOS devices, starting Jun 1st, before rolling out to other platforms. (It appears the U.S. App Store already has them.)