Fitbit’s been on a bit of an merger debauch over the last couple of years, as the company’s looked to grow its business inside the stagnating wearables category. This morning, the hardware builder announced plans to collect up Twine Health, a HIPAA-compliant, cloud-based health government platform.
The company hasn’t disclosed specific numbers for the acquisition, but expects the understanding to close at some indicate in Q1 of this year. The formation devise seems flattering true forward, leveraging Twine’s service with Fitbit’s vast patron base, in an try to offer up some-more formidable and useful health caring information collected by its line of wearables. Specifically, the dataset will concentration on hypertension and diabetes.
“When total with the decade-plus of knowledge lenient millions of consumers to take control of their health and wellness,” Fitbit CEO James Park pronounced in a press recover released this morning, “we trust we can help build stronger connectors between people and their caring teams by stealing some of the many formidable barriers to function change. Together, we can help medical providers better support patients over the walls of the clinical environment, which can lead to better health outcomes and ultimately, reduce medical costs.”
Fitbit and Apple have been quite assertive in a pull to get their wearables taken some-more seriously as intensity health caring tools. In new years, aptness trackers and smartwatches have turn among the many widespread personal monitoring inclination around.
While the products don’t rate as worldly medical equipment, they do enclose adequate information tracking to yield potentially useful discernment into a vast cross-section of the population. With this acquisition, Fitbit is no doubt anticipating that its line of inclination will turn some-more indispensable for users with ongoing health conditions that need daily tracking.
No specifics on what will occur to Twine’s Cambridge, Massachusetts-based staff, but the company is set to hurl into Fitbit’s Health Solutions wing, with co-founder and CEO John Moore portion as the company’s Medical Director.