Amazon’s claims that the Echo Dot was the retailer’s best-selling product all by this holiday deteriorate seem to be corroborated up by the arise of the Alexa app in the U.S. App Store. The messenger app for Alexa-powered inclination like the Echo, Echo Dot, Echo Show and Echo Spot, grabbed the series one mark for the first time ever on Apple’s App Store on Christmas, and stays there today.
Amazon had pronounced yesterday that the Echo Dot was the top-selling device from any manufacturer opposite all categories on Amazon.com over the holidays, with millions of units sold. The device, along with Echo Spot and Echo Buttons also sole out, leaving business to place their name on pre-order lists that will be over “soon,” the tradesman noted.
This direct for Alexa inclination has contributed to the Alexa app’s fast stand from rankings in the 60’s by 90’s progressing this month to the series one position on Christmas Day as Echo owners set up their smart orator for the first time.
The app’s stand also points to only new Alexa device owners, as the app serves no other purpose but to work with the smart speaker. Plus, an existent Echo owners adding an additional device to their home network would have the app already commissioned on their phone – they wouldn’t be downloading it again, to give it a rankings boost like this.
Grabbing the App Store’s top mark on Christmas is important as it points to a consumer trend that’s holding place en masse. Last Christmas, the top ranking the Alexa app was means to grasp was No. 4, according to information from Sensor Tower.
While the app hit series one in the U.S. this year, it fared good in other markets where Echo speakers are available, too. In the U.K., the app hit No. 2 and in both Germany and Austria it climbed to No. 5. That points to a global holiday trend were people were shopping Alexa-powered smart speakers in larger numbers.
For comparison’s sake, the messenger app for Google Home smart speakers rose from No. 38 on Christmas Eve to No. 6 on the U.S. App Store (and No. 21 to 6 on Google Play). However, this doesn’t indispensably indicate to a spike in Google Home smart orator sales as the app also works with Chromecast.
In other words, Christmas gift-giving may have allowed Amazon to serve indurate its lead in the smart orator market, despite the increasing foe from Google, which has expelled the Google Home Mini, and the new, high-end Google Home Max to element its strange speaker.
Alexa inclination were already utterly a bit forward in the U.S., however, even but the holiday bump. A Nov Consumer Intelligence Research Partners (CIRP) report pronounced that 20 million Amazon Echo smart speakers had been sole in the U.S., compared with 7 million Google Home devices, for example. It also suggested a marketplace share of 74 percent for Amazon to 26 percent for Google.