Perhaps 2014 wasn’t the ideal time to get into the 3D copy game. After years of hype, the even the biggest names have been struggling to stay afloat. Pasadena startup New Matter is joining the flourishing list of companies who’ve unsuccessfully done a go at it, announcing that it will be shutting up shop by the finish of the month.
It’s not for lacking of trying — and the company’s MOD-t printer was met with decent reviews when it launched in 2016. In his writeup, John praised the pricing ($300 or $400, depending on where you picked one up) and palliate of use, yet combined cautiously, “you get what you compensate for.”
Initially saved on Indiegogo, the company went back to the crowdfunding good last year, this time holding to Kickstarter to compensate for a Model 2. The plan managed to surpass its idea in 5 days, but New Matter still pulled the plug. The company says it eventually wanted to go back to the sketch board.
“We have always strived to listen closely to the customers’ feedback, and given the altogether greeting to the MOD-t (2nd Gen),” New Matter wrote, “we motionless that the best march of movement would be to pause the Kickstarter campaign effective Nov 15, 2017, rethink the next era offering, and return with additional updates in the coming year.”
By the holidays, the company was charity up its first-gen product for $200, which now appears like another red flag. The law is that much of the gleam has worn off consumer 3D printing, and even those companies that have found success have eventually found it formidable or unfit to contest with low cost juggernauts like XYZ, which have simply undercut the competition.
In his announcement, New Matter CEO Steve Schell acknowledges that marketplace problem was a major cause in the company’s decision to stop operations, writing, “It has turn transparent that the aspirations to renovate the attention elementary don’t fit profitably into the stream marketplace dynamics in desktop 3D printing.”
While it’s ceasing operations by finish of month, the company will offer some technical support by the summer. After that, however, the machines will remove some functionality, so go onward and imitation like every day could be your last.