Let’s speak about your ideal subscriber. We’ll call her Sally. She has all the traits of a genuine top performer when it comes to your mailing lists. She opens scarcely every email, clicks your links regularly, offers feedback when requested, and has even purchased a few of your products. Subscriber Sally is la crème de la crème of your email subscribers.
We know what you’re meditative right about now — “Wouldn’t it be extraordinary if we had an whole list of Subscriber Sallys?” And but a doubt, that answer is a resounding yes! Sally is your dream subscriber. She’s active, engaged, and she converted. She’s the sum package!
So let’s speak about how to find some-more Sallys to supplement to your list, or find people like her you can sell to.
How do we find some-more people like my top subscribers?
You could grow organically by guest posting on identical websites where your stream subscribers hang out, going on the podcasts renouned with your subscriber base, and even by using share contests.
Or … You can let Facebook and FeedBlitz work their sorcery and locate your stretched assembly for you.
How? By pairing FeedBlitz’s Engagement Filters with Facebook’s Lookalike Audience advertising, a apparatus designed to aim Facebook users whose interests and demographics compare or demeanour like a list you provide.
The good partial about this is FeedBlitz and Facebook have finished all of the tough work for you.
Beginning with a Facebook Custom Audience
To build a Lookalike Audience in Facebook to find people like Subscriber Sally, you first need a Custom Audience of your current Subscriber Sallys. A Facebook Custom Audience identifies people who are already within your reach, in this case those who are already on your mailing list.
To build your Custom Audience, Facebook needs at slightest 100 email addresses from your mailing list. In your Facebook Ads Manager, name the Audiences add-on and upload your list as a Customer List. Facebook will then create your Custom Audience.
The pivotal is reckoning out which email addresses to upload.
Finding Your Best Subscribers
This is where FeedBlitz’s Engagement Filters come into play. Target your active, intent subscribers, your Hot List – aka your Subscriber Sallys – so your Facebook ad gets in front people who act like your top subscribers.
There’s no need to arrange by unconstrained spreadsheets anticipating your top subscribers. Choose how distant back you would like to lane activity, go by a few clicks, and the Engagement Filters will take caring of the rest.
To simply find and trade a duplicate of these super intent subscribers, navigate to the Subscribers add-on of your categorical menu. From here, name Groups – New Group – Active Subscribers. Select which list you would like to lift from, or you can name to lift from all your lists if that creates some-more sense, and create your group. We advise using the Hot List as a good place to start.
Once completed, trade your organisation and get prepared to upload to Facebook.
Bringing It All Together
After formulating your Custom Audience, now use Facebook’s Lookalike Audience to aim people who are like Subscriber Sally, while skipping over those who aren’t.
In your Facebook Ads Manager, name Tools – Audience – Create an Audience – Lookalike Audience. You’ll use the Custom Audience of email subscribers formerly combined to create this list.
It can take up to a full day for Facebook to indicate its over 1 billion daily active users and find those who many closely compare the people on your list. Once your Lookalike Audience is ready, and you’ve combined your ad, you’re on your way to targeting an assembly who looks, behaves and utterly presumably thinks like your many active, intent subscribers.
How can we use a Lookalike Audience?
How you use Lookalike Audiences depends on your ultimate objective. For example:
- If you’re a blogger who monetizes their mailings, a Lookalike Audience can strech intensity new active subscribers and site visitors.
- Content marketers can boost sales of a flagship march or your latest book by using a Lookalike Audience to strech people like those who’ve already purchased from you.
- Small businesses can use a Lookalike Audience to sell to people who counterpart their many active customers.
These are only a few examples of operative with Engagement Filters and Lookalike Audiences. Our group would be some-more than happy to brainstorm with you on the best probable use for your own needs. Send us an email at email@example.com, and one of the email experts will be in touch.
Growing your email list with new subscribers is good.
Finding and selling to new business is better.
Using FeedBlitz and Facebook together to find people who are active, engaged, and have the top intensity to convert? Is awesome.
As always if you have any questions per any of the facilities mentioned above, greatfully don’t demur to let us know. You can email, chat, check out the Help Forum, or give us a call at 1.877.692.5489. Our Support and Sales Desk is accessible Monday – Friday from 9 am to 5 pm US Eastern.