It seems it’s not just Primark’s Chip purse that has left shoppers in a frenzy – as their latest, sole out object has left business acid the internet distant and far-reaching for the next best thing.
However, this object isn’t Disney – it doesn’t even represent a much-loved character. This time, people are going insane for a lovable gingham dress with floaty sleeves.
As shortly as the blue and white dress came on the marketplace a month ago, savvy shoppers were pre-ordering it, but apparently, it has been so renouned that the dress is selling impossibly quick – with it already being sole out in some stores, according to the Liverpool Echo.
The beautiful dress costs just £15, and according to Primark Features, reminds many of The Wizard of Oz’s Dorothy.
Style editor Jodie Jones said: ‘Purists who prefer tradition should get the heavenly dirndl dress on their selling list, ASAP.
‘From the soothing bell sleeves to the nipped-in waist, this beauty will ride your gal pals to Emerald City, in a totes jel tornado.’
Sadly, though, if you can’t find the dress in your internal store, and if you really wish a gingham dress to accompany your red, enchanting heels with, you’re going to have to demeanour to eBay – where the dress is now being sole for double the price.
Much like with the Chip purse, shoppers have beheld how renouned the Primark equipment have been and instead of enjoying them for themselves, have motionless to cash in on them.
Not really satisfactory on those who honestly just wanted to buy and wear the dress – but a good money-making scheme nonetheless.
And it seems it’s now the only way you’re going to get your hands on the dress if you still wish one, as a orator for Primark told Metro.co.uk: ‘The gingham dress was very popular, so much so that it has now sole by and will not be coming back into store!’